Samar is a PwC Partner and PwC’s Academy Middle East Leader with more than twenty two years of experience in driving transformation, building organisational capabilities at scale, and leading talent and executive development. 

Samar is an expert in leading the workforce transformation agenda. She has extensively worked with global clients and across the Middle East on learning strategy formulation, executive coaching and talent development, succession planning, transformational leadership and digital learning solutions.

Samar’s driving force as a leader is to create an ecosystem built on care, collaboration and trust to help people unlock their potential and create a positive impact on their lives. She passionately advocates lifelong learning, and is committed to fostering a culture of continuous development through equal opportunities to all for skills-based learning.