Aafaq Islamic Finance signs with PwC’s Academy to deliver a change management training program Press release

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Aafaq Islamic Finance, the leading institution in the financial sector offering Sharia-compliant financial products and services across the UAE and the region signs with PwC’s Academy.

This originally appeared in Al Zawya, Al Bayan and other publications.

Aafaq Islamic Finance, the leading institution in the financial sector offering Sharia-compliant financial products and services across the UAE and the region signs with PwC’s Academy, the talent and skills development business of PwC Middle East, to deliver a Change Management Training Program. This collaboration is in line with Aafaq’s newly redefined vision, mission and strategy aiming to become the UAE’s favorite destination for digital Islamic Financing.

The Leadership development programme, customized for the Aafaq Management team will be delivered by PwC industry experts and training veterans. 3 modules, delivered over 2 months will prepare the participants to lead the internal transformation process at Aafaq.

Commenting on this collaboration, Hessa Al Ghurair, Chief Human Capital Officer at Aafaq said: “Leaders are change makers, and because our employees are our greatest asset, it is vital for Aafaq to invest in upskilling their talents as they lead the way towards growth and success. Change in any organization is not easy and to adapt to it we need to equip ourselves with the right tools and to change the way we think and operate on a daily basis.”

Amanda Line, PwC Partner and PwC Academy Leader said: “The role of leaders has changed massively in the past decade of transformation. By helping their leaders embrace a change mindset, our clients are empowering the growth agenda across their respective organisations. We are pleased to be a part of this strategic transformation journey of Aafaq and look forward to our continued collaboration.”

This Change Management Training will give Aafaq’s management team a great opportunity to develop personal and professional skills and to adapt to changes enabling future growth. They will also be equipped with the right tools to remain change-ready and guide other staff through period of change.

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Priyam Mahajan

Senior Manager - Marketing

Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates.

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Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates. She is a seasoned trainer for CIM qualification course and has delivered training progammes to clients and to our internal business functions on a range of marketing theories, applications and best practices.
Priyam has been associated with PwC’s Academy for the past 5 years where she has been instrumental in establishing a 360 degree marketing function for the Academy and has led its B2B and B2C marketing strategy, implementation and control. Prior to this, she worked as the Head of Marketing and Sales for an education business in the region and with a media and CXO community engagement firm in India.
She specialises in delivering omni-channel campaigns with a focus on ROI, growth and innovation. Her areas of interest span across social media management, traditional and online advertising, content marketing strategy, event management and execution, affiliate marketing, and public relations. Her professional passion is relationships, be it customer experience, strategic associations or vendor management.
Priyam has a deep understanding of contemporary marketing practices and their application in business, and she brings this insight and experience into the classroom.