Commercial Bank of Dubai & PwC's Academy: Digital Innovation

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Commercial Bank of Dubai (CBD) is igniting the digital future of the UAE's banking sector by empowering its own workforce.

This originally appeared in Khaleej Times, Al Bayan and other publications.

Commercial Bank of Dubai (CBD) is igniting the digital future of the UAE's banking sector by empowering its own workforce. In collaboration with PwC Academy, the talent and skills development business of PwC, the bank has launched a transformative Digital Accelerator Programme, designed to equip its employees with the digital competencies and expertise to drive innovation, enhance their skills, and bring their creative solutions to life. The initiative represents a significant investment in CBD's employees, fueling their potential to drive change and shape the digital banking landscape.

Over 40 employees across different levels of CBD have been selected to participate in the 12-week programme, which combines immersive virtual reality workshops, AI simulations, and more to enhance their digital skills and knowledge. The programme culminates in presentations from the participants to a panel of senior leaders from CBD and PwC, showcasing the impact of the programme and the innovation that has been unleashed.

"The Digital Accelerator Programme is a significant step forward in our digital journey," said Dr. Bernd van Linder, CEO of Commercial Bank of Dubai. "By investing in our employees, we are providing them with the skills, knowledge, and resources to drive innovation and support our digital strategy. I am looking forward to seeing the impactful solutions that our participants will create and the positive influence they will have on our organisation and the digital landscape."

Gavin Aspden, Partner, PwC Academy added: "Digital transformation is key to CBD’s growth, and we are so pleased to contribute to this strategic initiative. Our action-packed programme will not only upskill their digital accelerators but also transform their way of working, enabling them to drive real impact across the organisation."

The Digital Accelerator Programme aligns with the UAE's Digital Strategy 2025, which aims to prepare all sectors for the digital age and reinforces CBD’s commitment to empowering its employees and securing its position as a leader in the digital banking landscape.

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Priyam Mahajan

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Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates.

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Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates. She is a seasoned trainer for CIM qualification course and has delivered training progammes to clients and to our internal business functions on a range of marketing theories, applications and best practices.
Priyam has been associated with PwC’s Academy for the past 5 years where she has been instrumental in establishing a 360 degree marketing function for the Academy and has led its B2B and B2C marketing strategy, implementation and control. Prior to this, she worked as the Head of Marketing and Sales for an education business in the region and with a media and CXO community engagement firm in India.
She specialises in delivering omni-channel campaigns with a focus on ROI, growth and innovation. Her areas of interest span across social media management, traditional and online advertising, content marketing strategy, event management and execution, affiliate marketing, and public relations. Her professional passion is relationships, be it customer experience, strategic associations or vendor management.
Priyam has a deep understanding of contemporary marketing practices and their application in business, and she brings this insight and experience into the classroom.