iMocha and PwC Collaborate I Professional Skills Development

This news was originally published in Cision PR Newswire and other publications.

August 2023, Dubai, UAE: iMocha, an industry-leading skills intelligence platform, has unveiled its strategic partnership with PwC's Academy, the talent and skills development business of PwC Middle East, marking a revolutionary leap forward in talent acquisition and skills development in the region.

This collaboration signals iMocha's expansion into the Middle East, aligning with PwC's Academy's demonstrated commitment to professional upskilling in the region's booming sectors, such as the public sector, BFSI, real estate, hospitality and others.

iMocha's platform harnesses AI-driven analytics to provide a wealth of insights into professional skills and competencies. Through this alliance, PwC's Academy will leverage these capabilities to deliver enhanced value to their client's assessments and training needs and help them make data-driven talent decisions using iMocha's AI-powered Skills Intelligence.

Amit D Mishra, the Founder and CEO of iMocha, expressed his excitement about the collaboration, stating, "Our partnership with PwC is a milestone in our mission to transform the talent landscape using a skills-first methodology. In today's dynamic global economy, understanding the skills within an organisation is necessary. We are eager to support PwC's Academy in fostering a skilled, resilient, and adaptable workforce in the Middle East region"

Samar Sayegh, PwC Partner and PwC's Academy Leader, added," We are committed to empowering our clients' transformation agenda and building a future-ready workforce. Our collaboration with iMocha is a significant step in furthering our continued efforts to help bridge the regional workforce's skills-gap using the latest tools and global best-practices and revolutionising their upskilling experience."

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Priyam Mahajan

Senior Manager - Marketing

Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates.

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Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates. She is a seasoned trainer for CIM qualification course and has delivered training progammes to clients and to our internal business functions on a range of marketing theories, applications and best practices.
Priyam has been associated with PwC’s Academy for the past 5 years where she has been instrumental in establishing a 360 degree marketing function for the Academy and has led its B2B and B2C marketing strategy, implementation and control. Prior to this, she worked as the Head of Marketing and Sales for an education business in the region and with a media and CXO community engagement firm in India.
She specialises in delivering omni-channel campaigns with a focus on ROI, growth and innovation. Her areas of interest span across social media management, traditional and online advertising, content marketing strategy, event management and execution, affiliate marketing, and public relations. Her professional passion is relationships, be it customer experience, strategic associations or vendor management.
Priyam has a deep understanding of contemporary marketing practices and their application in business, and she brings this insight and experience into the classroom.