PwC’s Academy presents latest IFRS updates Press release

This originally appeared in The Peninsula, MENA FN, World News and other publications.

IFRS Event

PwC's Academy, the talent and skills development business of PwC Middle East, hosted its Annual International Financial Reporting Standards (IFRS) update in Qatar at the Pullman Hotel, Doha. IFRS are the world's most widely applied accounting standards and are constantly evolving.

This annual seminar provided a timely update on the latest developments in IFRS and highlighted those most relevant to Qatar businesses. Gavin Aspden, PwC Partner and IFRS expert discussed the changes which will impact financial reporting in 2023 and beyond including insights from the International Accounting Standards Board (IASB) on future projects and planned standards.

Sustainability reporting was discussed in depth, highlighting how to navigate through the multiple sets of regulations and how to apply the recent issuance of IFRS S1 and S2 by the International Sustainability Standards Board (ISSB).

Mark Menton, Qatar Assurance Leader, PwC Middle East commented:“Once again we are delighted to host the 11th Annual IFRS Update in Qatar where financial professionals from across the country joined us for interactive sessions around the topic and future ESG reporting requirements. IFRS is the language of the global capital markets and the team at PwC Academy shared how our clients can apply these to their respective businesses in
Qatar.”

Waleed Tahtamouni, Qatar Assurance Partner at PwC Middle East said:“Our annual event is a great opportunity for us to bring together Qatar's financial professionals and share insights across the industry. We work to ensure financial organisations within the region are fully aware of the changes that can impact their businesses and how to prepare for and mitigate the challenges that they may encounter.”

At the end of the event, all participants received certificates of attendance from the PwC Academy with 6 CPE credits each.

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Priyam Mahajan

Senior Manager - Marketing

Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates.

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Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates. She is a seasoned trainer for CIM qualification course and has delivered training progammes to clients and to our internal business functions on a range of marketing theories, applications and best practices.
Priyam has been associated with PwC’s Academy for the past 5 years where she has been instrumental in establishing a 360 degree marketing function for the Academy and has led its B2B and B2C marketing strategy, implementation and control. Prior to this, she worked as the Head of Marketing and Sales for an education business in the region and with a media and CXO community engagement firm in India.
She specialises in delivering omni-channel campaigns with a focus on ROI, growth and innovation. Her areas of interest span across social media management, traditional and online advertising, content marketing strategy, event management and execution, affiliate marketing, and public relations. Her professional passion is relationships, be it customer experience, strategic associations or vendor management.
Priyam has a deep understanding of contemporary marketing practices and their application in business, and she brings this insight and experience into the classroom.