Ras Al Khaimah Government entities celebrate graduation of ‘Etimad' Programme Press release

This article has been originally published in Emirates news agency- WAM and others.

RAS AL KHAIMAH, 10th July, 2024 (WAM) -- As part of Ras Al Khaimah Government’s commitment to support the education, development and competitiveness of Emirati talent to meet the highest international standards, the Department of Human Resources (DHR) and the Investment and Development Office (IDO) celebrated the next batch of graduates from the “Etimad” Programme, which was implemented in partnership with PricewaterhouseCoopers (PwC) Academy and aims to prepare, qualify, empower, and upskill Emirati professionals to enable them to compete at a global level.

A total of 24 participants across the Etimad programme groups were facilitated for their achievement in obtaining either the Foundation Diploma or the Advanced Diploma, respectively, in Accounting and Business.

The Advanced Diploma holders are now qualified for the final phase of the ACCA journey, on the path to become certified ACCA members and work as licensed auditors in 170 countries around the world.

Dr. Mohamed Abdullatif Khalifa, Director-General of the DHR, said, "We are proud to celebrate the successful graduates from the ‘Etimad’ Programme for empowering Emirati talent in partnership with the IDO. This programme reflects the commitment of Ras Al Khaimah’s Government to upskilling UAE talent and equipping them with the knowledge and skills that enable them to compete on an international level.”

"Obtaining the ACCA Diploma is an important accomplishment, as it opens the door for professional opportunities around the world. We believe that this initiative will contribute to enhancing the competitiveness of Ras Al Khaimah’s talent and support the UAE’s comprehensive development journey, and we congratulate all graduates and wish them continued success in their respective careers," he added.

Mohammed Sultan Al Qadi, Managing Director and Board Member of the IDO, said that ‘Etimad’ Programme is a confident step towards achieving RAK Government’s ambitious vision for a bright, sustainable future, as it significantly contributes to developing the skills of Emiratis, enhancing their competitiveness in the global market, and strengthening and improving the accounting and financial systems in the Emirate.

The ‘Etimad’ Programme aims to enhance the competitiveness of talent in the UAE job market, raising the efficiency of government employees, adopting the best international standards in various work areas, and enabling young professionals to strengthen their academic knowledge and obtain prestigious certificates from specialised international associations and organisations.

Etimad Programme Graduates

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Priyam is the Head of Marketing for PwC’s Academy Middle East. She is a senior marketing practitioner with over 12+ years of experience in marketing to consumer and corporates. She is a seasoned trainer for CIM qualification course and has delivered training progammes to clients and to our internal business functions on a range of marketing theories, applications and best practices.
Priyam has been associated with PwC’s Academy for the past 5 years where she has been instrumental in establishing a 360 degree marketing function for the Academy and has led its B2B and B2C marketing strategy, implementation and control. Prior to this, she worked as the Head of Marketing and Sales for an education business in the region and with a media and CXO community engagement firm in India.
She specialises in delivering omni-channel campaigns with a focus on ROI, growth and innovation. Her areas of interest span across social media management, traditional and online advertising, content marketing strategy, event management and execution, affiliate marketing, and public relations. Her professional passion is relationships, be it customer experience, strategic associations or vendor management.
Priyam has a deep understanding of contemporary marketing practices and their application in business, and she brings this insight and experience into the classroom.